YOUR WEBSITE CANNOT REACH ITS FULL POTENTIAL WITH A WEBSITE ALONE
Imagine that your website is your e-salesperson or brochure. It has the ability to have a solid message while also looking sleek and professional; however, you won’t get any business unless it out there before hundreds of potential clients who look for your services each day.
If your company is new to the web, don’t be intimidated by competitors with sleek, flashy websites. Chances are that your competitor paid a graphic designer to create the page as an e-business card that they have no idea how to hand out.
We can help you make your website marketable, all the while keeping the price low. Then we can guarantee an audience for your message by promoting it to your target market. You will attract and pay for only the prospects you want visiting your site.
CUT COSTS AND INCREASE PROFITS WITH PAY-PER-CLICK CAMPAIGNS
We can develop an online advertising campaign where essential keywords and phrases are ranked at the top of major search engines such as Google, Yahoo, and MSN. Millions of people visit these sites each day. They are looking for your business but just may not have found it yet. Generally, we work to have our clients rank on page one of Google for several hundred search terms.
While various methods to achieving page one rankings for your site exist, the quickest and most cost-effective way is through a well-planned “pay per click” campaign. Our approach uses both free organic ranking in addition to sponsored listings in order to optimize the effectiveness of your internet marketing.
PHASE 1: CREATE AND LAUNCH A TARGETED INTERNET MARKETING CAMPAIGN
Steps in Phase 1 are:
- 1. Analyze your current site for essential keywords and phrases.
- 2. Review the industry for keywords and phrases.
- 3. Define a list of key words and phrases that are appropriate to your business.
- 4. Expand the list to reach an often overlooked but extremely qualified target market
- 5. Write ads for specific products and services
- 6. Write ads for particular ad groups.
- 7. Research suitable bids for words and phrases
- 8. Plan business goals and advertising budget
- 9. Set up accounts on advertising programs of major search engines.
- 10. Submit ads and bids to search engines.
For more information, call (888)973-5569 or email us!
PHASE 2: MANAGING PROGRAM AND CONVERSION RATES
Steps in Phase 2 are:
- 1. Review the traffic for each word and phrase.
- 2. Monitor conversion rate and click-through.
- 3. Analyze the bids and ad placement based on performance.
- 4. Start to test different ads.
- 5. Increase bids or remove ads depending on R.O.I.
- 6. Review outcomes with you or your marketing department.
- 7. Implement ad and bid changes as needed.
Because you only pay for the traffic that views your site, pay-per-click is an extremely cost effective advertising method. To have an effective campaign, it is absolutely necessary that you remove the words and phrases that drain your budget due to a high cost and low conversion rate. An effective pay-per-click campaign costs one-third of an advertisement in the Yellow Pages.The low cost and countless benefits of our Pay-Per-Click program put print advertising to shame.
Our program will focus on creating a list of “profitable words” and minimize your expenses on overly competitive terms. The ad copy will also focus on reducing the number of “lookers,” or people who “browse” the site and therefore do not add to your advertisement efforts. As a result, you will have a lower click-thru rate and a higher conversion rate—meaning: more purchases and inquiries with a lower advertising cost.
To give each campaign personal attention, we work with each client directly. We want to make sure we have a strong rapport between the business owners and ourselves. I have a proven track record with various clients from Breast Imaging to Office Supplies to Contractors. Some of our satisfied clients include:
Alex Minzer, BulkOfficeSupply.comAs a result of our website consultation and pay-per-click campaign, Alex's business has skyrocketed from $0 in sales to $2.5 million in annual revenues in only two years. It is quickly approaching the $3 million mark and will do so by the conclusion of its third year in operation. Alex's company has recently become Customer Certified by BizRate on Shopzilla.com due to our marketing efforts and its continued reliable business.
Bill Raymond, Frank & Lindy Plumbing and HeatingOnce Bill discovered the benefits of an effective pay-per-click campaign, he was able to increase his business by 175% while slashing his marketing budget by 67%. He recently won a national award for his success from the Nexstar network of independent electrical, heating, cooling, and plumbing service contractors.
Michael Carlin, MD Building ServicesAfter acquiring us on his team for pay-per-click campaigning, Michael quickly began receiving multiple quality appointments, resulting in significant annual contracts.
Ted Hasle, 4 Star ServicesSoon after beginning his pay-per-click campaign with us, Ted was able to lower significantly his advertisement spending while he sent out more service technicians on more service calls.
We have earned our reputation by making businesses more successful. Time and time again, we back our promise of growing your business while keeping your marketing costs at a controlled and manageable rate. We can also include consultations on how to structure your website in order to increase your site traffic. In the age of the internet, having a strong web presence is key to staying ahead of the competition. It also helps to minimize costs. Our company has the experience to make sure maximize the potential of your company to have a strong presence on the web.
For more information, call (888)973-5569 or email us!